They write our stories, but what is theirs? The quiet world of fonts and their creators.

To read the description on JY&A’s website of their newly released font, JY Alia, “a robust, honest…typeface” you would be forgiven for thinking it is a critique of a South Island pinot noir. But no, welcome to the quiet world of font foundries, those cultivators of characters that make a living by pushing pixels into new and exciting shaped alphabets. The robust typeface in question is New Zealand’s leading font foundry since 1987 comeback into retail fonts after an extended foray in private commissions.
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