According to some news sources the famed ABC squiggle logo is going up in smoke. The squiggle which is one of the most easily recognizable logos in the country was created by ABC graphic designer Bill Kennard, who was paid £25 for the image. According to the ABC themselves and our source inside Aunty it isn’t, and the release they put out is accurate.
Kim Dalton, Director of Television said “ABC TV is refreshing its on-air image for 2008, including its logos for both TV channels. “But feel assured the ABC icon “wave” or “worm’ logo will remain very much part of this new look for both networks. “The new concept will launch on air on Friday February 8 and will help differentiate the two channels and give them a distinctive personality and appeal”
Who will turn out to be correct, and do you even care? :)