I’m a renter. With housemates. I’m also an artist, living on the rough fringes of polite society. Home ownership, renovating and interior design don’t flutter across my radar too often. But that hasn’t left me completely immune to the explosion of home-reno reality shows, or the hordes descending on Ikea and Bunnings of a weekend.
It has become all too obvious there is a national preoccupation with ‘the prefect home’. The right balance of space and taste. The outdoor-lounge room to entertain our plethora of cool friends. We’re even obsessed with the perfect kitchen to live out our Masterchef fantasies. But what about our bathrooms?
Now I may be a renter, but a good bathroom is right up there on the top of my list after a room big enough to sleep in. A good bathroom has the potential to be your own personal temple of relaxation. Your refuge away from housemates, whining children and the world in general. This is something that Kaldewei have always understood. And they’ve noticed a shift in bathroom culture internationally – you need only look at the latest (larger) bathroom designs in the hotel industry to see it.
Kaldewei’s Marketing and Product Development Director Nicole Roesler recently visited Sydney to present Kaldewei’s Luxury Brand to architects, interior designers and media. She detailed their recent overhaul in marketing and brand image, which sees a noticeably superior and luxurious message being communicated.
Kaldewei have been making baths since 1918. Now in their fourth generation they are the leaders in their field, pioneering new materials, production and style in the bathroom. Each bath is pressed from a single sheet of 3.5mm steel enamel, guaranteed to last 30 years and all 100% recyclable.
Gone are the days of cupboard-sized ‘water-closets’ in matching peach enamel and tiling, now is the advent of spare-room sized oasis’ and mini-spa’s of our very own. Hallelujah.
For more information on products and retailers, check out Bathe Australia.