Design Federation

wyshop was designed specifically for the mums who do not have time to shop, the men who wouldn’t know where to look, the style-savvy women who want to find a particular label, the males who need a suit, and the visitors who want it all.  Developed with a function similar to a search engine, the site has a listing of all Gold Coast retailers and boutiques that are specifically categorised into different fashion sub groups, such as men’s and women’s fashion, and more explicitly, for example, into swimwear and formal styles. 

The idea surrounding the initial concept of wyshop.com.au was to create a site that would encapsulate all of the shopping areas on the Coast through one particular e-source.  This enables both tourists and local residents to locate shops that may not be easily accessible at major retail outlets.  While it can be noted that glossy magazines and various print media identify labels and locations through various monthly features, there is no one site that acts as a fashion guide for shopping.  The white and yellow page directories, while listing a majority of retailers, fail to list current information as some stores sited no longer exist; only 76% of retail outlets are currently listed in the white pages followed by 46% in the yellow pages.  The introduction of wyshop.com.au to the consumer market will over time see the act of shopping on the Gold Coast change significantly.  With the ability to log onto the internet, create a search and find an exact store location, the time spent ‘shopping’ will notably decrease.  The international and domestic potential of wyshop is of significant benefit to the local economy as a holiday destination.  As visitors tend to stay in the more tourist-driven areas (due to advertising by Gold Coast tourism), and as transportation can often be limited, the use of wyshop.com.au creates a more diverse shopping palate available for perusal.  Furthermore, as most retailers lack their own website for customer purchases, wyshop bridges that gap by developing an international market potential to promote such outlets worldwide.  Heightening the awareness of exclusive boutiques through interaction with the e-retail index would only further build on the notion that the Gold Coast is a fashion capital.

For more information visit www.wyshop.com.au
or email info@wyshop.com.au