Design Federation

Now, like a lot of senior designers I have been in the industry for many moons and seen fads come and go, but one thing that has puzzled me over the years is the amount of people in our industry with an enormously bloated sense of self. Well you may be saying, David, how would we know you aren’t exactly one of these people. Well you don’t, and wont, but it’s my article so let me finish it, thanks.

Anyhow, I’m sure you have all been to parties where all the cool, trendy people turn out to be designers, which is fine, we are a pretty trendy lot, but when said people start opening their mouths they seem to come across as someone who is performing life saving surgery every day, or someone who works for St Vincent’s helping the poor and underprivileged. There is nothing at all wrong with being proud of your work, that’s what should drive us, but let’s put this into perspective. The majority of us work (making ads, websites, commercials or movies etc) that have one aim, and that is to sell a product to people who generally wouldn’t want to buy it, have no need for it, and shouldn’t be spending money on it because they have a credit card that is maxed.

So I have always wondered what causes many of us to behave like prince poncy?
Is it a societal thing were we are generally becoming ruder and more arrogant?
Or has this always been the case, where, like most architects we are generally social wankers? (Hey, it’s not us wearing the square framed black glasses and polo necks!)

Whatever the reason be, I have a vip gallery opening to attend to later, so I must get out my craziest t-shirt and mess my hair up. Tootles.

- David Goldberg