We’ve all heard about the new Melbourne city branding, it has been all over the news and everyone has been talking about it but have you seen the whole lot of work involved? If not definitely go take a look at it on the Level Eleven blog. Good for you young students to take a look at the amount of work involved with the branding, may give you some kind of insight for when you enter the workforce. Landor did a good job and it was great to see the Melbourne City Council were willing to put the money into their branding but it was just a little disappointing to see it go to an international agency when we have heaps of talent here in Australia and definitely in Melbourne. Support Australian design!