This tiny retail tenancy fitout at Melbourne Central is the fourth chapter of the Lulamae and Breathe Architecture collaboration story.  After a successful cardboard pop-up store in 2009, a more permanent installation takes form at Level 2 of Melbourne Central.

The project presents itself as a live theatre set – featuring front and back stage aspects to support the experience and journey of the customer.  This references the fashion boutique’s original inspiration, the reinvention of Audrey Hepburn’s character in the classic film Breakfast at Tiffany’s.

Lulamae Boutique
Level 2, Shop 241
Melbourne Central
Cnr Latrobe & Swanston Street