Twitter
Facebook
The Sydney Morning Herald reveals that Apple is launching legal action against Woolworths in a bid to stop the retailer from using a new branding motif. Design Federation reported on Woolworths’ new look back in January, which features a stylised W.
Apple claims that potential customers will be confused by the similarities.
While we note there is resemblance in shape, how can you trademark a naturally-occurring fruit? Apple is being mean!
Seriously, I think people know the difference between Apple and Woolworths. I wouldn’t have through anyone in their right mind would mistake one for the other.
Why, every time i go into woolworths i expect to see imacs everywhere. i just dont understand it!