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Apple Challenges Woolworths on logo

The Sydney Morning Herald reveals that Apple is launching legal action against Woolworths in a bid to stop the retailer from using a new branding motif. Design Federation reported on Woolworths’ new look back in January, which features a stylised W.

Apple claims that potential customers will be confused by the similarities.

While we note there is resemblance in shape, how can you trademark a naturally-occurring fruit? Apple is being mean!

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This entry was posted by craig on Monday, October 5th, 2009 at 10:52 am and is filed under General. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
  • Helen says:
    05.10.09 at 11:30PM

    Seriously, I think people know the difference between Apple and Woolworths. I wouldn’t have through anyone in their right mind would mistake one for the other.

  • tali says:
    05.10.09 at 5:09PM

    Why, every time i go into woolworths i expect to see imacs everywhere. i just dont understand it!

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