In Australia, the ‘In an ABSOLUT World’ campaign will kick start with two stunning cinematic executions. The first, titled ‘Disco Moon’, depicts a massive project where people from around the world join together to transform the moon into a giant mirror ball. Impossible to carry out in the real world, it remains a spectacular and visually stunning concept that encourages us all to look at life ‘In an ABSOLUT World’. The commercial opens with construction workers in space, and ends with people around the globe dancing in the illuminating light effect hitting the Earth from above, with a call to action whereby visitors are invited to vote on their favourite local vision….look at life inanabsolutworld.com.au
The campaign will continue through June 2008 when the top ‘life vision’ as voted by online visitors will be announced. This will then be realised in the form of a massive outdoor spectacular execution (or executions) to take place mid 2008. This will then be followed by a further stage of the campaign whereby consumers will be able to submit their very own ideas on life ‘In An ABSOLUT World’, which will extend through to end 2008.