Over the weekend at Supanova, a new dimension in music sharing was born by Yunyu as she launched her Twisted Tales project/album through QUIRTz.
QUIRTz, the love child of a CD and a shirt, allows anyone to download Twisted Tales tracks, videos and other media via a QR Tag on the shirt. As Twisted Tales is a multi-platform collaboration merging music with manga and animation, Yunyu found there was no other way to distribute the full experience to fans.
Yunyu plans on turning her fans into musical foot soldiers as even though the shirt owner registers their QUIRTz for premium content, the QR tag can still be scanned by others to download her tracks; but not without a twist. Each single will form a radio play by online podcasters Cool Shite, which will bookend the track forming a ‘nag tag.’
“It’s the way of the modern world to download tracks free, so we thought that we’d just make it easier for them. What they don’t realise is that we’ve even twisted what they download.” says Yunyu.
Twisted Tales has the support from both the pop culture and music industries. It is the first music-manga-animation project to be jointly distributed through Madman Entertainment and MGM and will be episodically released. Like a storybook, the album will be released in episodes. Get your QUIRTz now: yunyu.com.au/store/
After knockout performances in Brisbane which yielded rave reviews Yunyu will next travel to Melbourne on June 22 and Carriageworks, Sydney on June 30.
Yunyu’s Twisted Tales Tour
Friday 22 June, Revolver Upstairs
Tickets: $12 + BF/ $15 Door
Saturday 30 June, Carriageworks
Tickets: $25/ $20
Tickets & Shirt: yunyu.com.au