Sustainable Retail – Pop-Up shop

Breathe Architecture has been working with Lulamae, a Melbourne based fashion boutique, to design a sustainable Pop-Up shop in the lower ground level of Melbourne Central over summer. The entire fit out is made from 100% post consumer waste recycled cardboard. The shop will literally Pop-Up on December 1. With all of the pre-cut panels turning up on site flat packed, they will be folded and snapped together in one day for a two month stay.

Lulamae, is traditionally a strip shopping boutique. The Pop-Up shop takes the idea of retail strip shopping and transplants it deep inside the urban shopping centre, Melbourne Central. Lulamae’s first boutique is located in the heart of Brunswick. This area has been taken as the starting point, re-imagined, romanticised and will now be re-assembled it in storybook fashion. The idea toys with the notion of scale, giving the space the feeling of fantasy, like Alice climbing into the dolls house the shoppers feel larger than life, standing two storeys tall looking down at the surreal streetscape around them.

At the end of January the streetscape will be folded neatly, packed up and taken away ready for it’s next incarnation.

www.breathe.com.au
www.lulamae.com.au

Tags: Breathe Architecture, Lulamae, Pop-Up shop