Her subtle tailoring, elegant lines and chic fabrics come together with a unique panache that has seen Yeojin Bae garner a loyal following for her distinguished design signature internationally. There’s a sophistication of style in Bae’s modish collections which see her standing alone (or, at least, among a very select group) on the Australian fashion design scene.
The charming designer was the youngest student to ever attend Whitehouse Institute of Design Melbourne, at just 15 years old. Her star has continued to rise since then with awards and stints working for illustrious fashion houses such as Mark Jacobs, Anna Sui, Saba and Charlie Brown.
She was almost unknown in Australia in 2006 when New York department store, Barney’s, bought her entire collection launching the young designer well and truly into the limelight. Today, her lovely pieces are sold at her boutique in Melbourne and Myer in Australia. Her boutique is not the splashy, large glass-frontage high-street shop one would expect, but rather a secluded salon open only a few days a week. It’s this element of exclusivity that has seen her label survive the brutality of the economic downturn by maintaining a trusting, and no doubt, discerning clientele.
Between whirlwind tours, this jetsetter took the time to speak to Design Federation.
Read the complete Yeojin Bae Interview →