Design Federation

Do you feel loved?

Yes I am talking to you designers, you must feel really warm and fuzzy right now, because every corporation and their attack dog are launching some form of design competition. It was only last week, that I wrote a (rather poor) article here about a certain alcohol companies effort to cash in on the funky bunch that we designers are, and now I find out that none other than Hugo Boss have launched one for their Parfam “Hugo”

The spiel is this “HUGO Create is an international search for creativity and originality. HUGO Create is a great opportunity to show your talent.” and the premise is simple enough, take an image of their bottle, make a sexy design out of it, and “See your work published in the most iconic urban magazine, in the i-D magazine or even potentially used as a worldwide HUGO Fragrance advertising!”

That’s right kids, give us some FREE designs you slaved hours over, which will save us thousands of dollars in advertising fees, give us massive exposure / brand awareness with the youth market and you get….

…Well not much really.. You do get some “potentially” though.

Is there anything wrong with entering these comps?
Not at all as long as you are aware of why they are doing it, so you can go on and make millions too.

- David Goldberg