Design Federation

I was browsing through the blog of Melbourne based studio ‘Igloo’ and came across this interesting post about the general lack of creativity within the branding of design studios. So thought i’d share it

“It has always amazed me that, as designers, I think we are generally a pretty average mob at branding ourselves.I’ll wipe the slate clean here and admit our ‘logo’ was created a good 12 years ago. It’s Hevletiva Ultra Compressed. It’s boring, dated and I am kinda tired of looking at it but we have stubbornly hung on to it.”
read on

Be sure to check out their work here.